Incredible Visibility

Incredible Visibility

Incredible Visibility

View Website

View Website

Headquartered in Los Angeles, Incredible Visibility is a strategic design and engineering agency working with revolutionary brands channelling the limitless potential of disruptive ideas to a world wide audience.



We were tasked with crafting a new design language and digital experience for IV that communicates its core brand values in a simple yet modern way. Incredible Visibility was originally positioned as a digital marketing agency, and had later scaled into a team building impeccable digital products for global businesses. The challenge for us was to rethink the entire brand communication and align the new experience around potential customers in the tech products industry.



For digital agencies like this, the core audience is Tech directors, Founders, and Product consultants. Through research, we deduced they want to know the major capabilities, customer stories and milestones. Our navigation and user flows focused on these main pillars.



Through a cohesive digital style guide, UX principles, and a consistent narrative we started building the Incredible Visibility brand to better reflect its creative and innovative attributes. 

Client

Client

Incredible Visibility

Service

Service

Identity & Website

Sector

Sector

Design

Year

Year

2022

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Slick animations, smooth web experience, exciting typography - a deadly combination for visual greatness.

Slick animations, smooth web experience, exciting typography - a deadly combination for visual greatness.

This project called for a deeply collaborative process— we worked closely with the Incredible Visibility team to establish a unified strategy that encapsulated the brand's ethos and creativity. This process involved a reimagined logo, colour palette, and typography that exuded a blend of creativity and technical acumen; and a modern, scalable website for engaging with new audiences. A new navigation system considers the full scope of the customer journey—from initial interaction to finding exactly what they’re looking for. We transformed the experience by organising content in a clear, logical way, and integrating relevant micro-interactions to achieve certain conversion goals.

This project called for a deeply collaborative process— we worked closely with the Incredible Visibility team to establish a unified strategy that encapsulated the brand's ethos and creativity. This process involved a reimagined logo, colour palette, and typography that exuded a blend of creativity and technical acumen; and a modern, scalable website for engaging with new audiences. A new navigation system considers the full scope of the customer journey—from initial interaction to finding exactly what they’re looking for. We transformed the experience by organising content in a clear, logical way, and integrating relevant micro-interactions to achieve certain conversion goals.

This project called for a deeply collaborative process— we worked closely with the Incredible Visibility team to establish a unified strategy that encapsulated the brand's ethos and creativity. This process involved a reimagined logo, colour palette, and typography that exuded a blend of creativity and technical acumen; and a modern, scalable website for engaging with new audiences. A new navigation system considers the full scope of the customer journey—from initial interaction to finding exactly what they’re looking for. We transformed the experience by organising content in a clear, logical way, and integrating relevant micro-interactions to achieve certain conversion goals.

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We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Incredible Visibility we made a point to prioritise our design system to be stunning and seamless across mobile devices.

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Incredible Visibility we made a point to prioritise our design system to be stunning and seamless across mobile devices.

We always aim for an equally compelling experience on all screen sizes—but, in our partnership with Incredible Visibility we made a point to prioritise our design system to be stunning and seamless across mobile devices.

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Dynamic design system that acts as a centralised library for the design and marketing teams to reference.

Dynamic design system that acts as a centralised library for the design and marketing teams to reference.

Dynamic design system that acts as a centralised library for the design and marketing teams to reference.

The comprehensive design system contained very specific guidelines for the brand that is Incredible Visibility – from art direction for photography to content usage to logo usages and typography rules. From the start we knew this entire system had to be built with the intent of prototyping useful interactions, motion references, and experience references at a component, module, and page level. Each element was built responsively and with purpose. The tech stack was the combination of next.js and prismic as the CMS. Our collaboration with Incredible Visibility demonstrated the power of cohesive branding, a user-friendly website, and a unified art direction in amplifying a company's digital presence.

The comprehensive design system contained very specific guidelines for the brand that is Incredible Visibility – from art direction for photography to content usage to logo usages and typography rules. From the start we knew this entire system had to be built with the intent of prototyping useful interactions, motion references, and experience references at a component, module, and page level. Each element was built responsively and with purpose. The tech stack was the combination of next.js and prismic as the CMS. Our collaboration with Incredible Visibility demonstrated the power of cohesive branding, a user-friendly website, and a unified art direction in amplifying a company's digital presence.

Project Credits

Project Credits

Project Credits

Identity, Art Direction & Strategy

Identity, Art Direction & Strategy

Romal M, Abhijith S, Mohammed Amen, Sreedevi Asok

Romal M, Abhijith S, Mohammed Amen, Sreedevi Asok

Visual Design & Motion

Visual Design & Motion

Abhijith Shuja, Judson Albo